The Plum Matte In Heaven Liquid Lipstick - 137 So Plum! (4.5ml) helps you to flaunt your elegant lips. It is a lightweight liquid lipstick powered by vitamin E to give added nourishment to your lips. The Plum liquid lipstick has a non-sticky and smudge-proof formula lasting up to 8 hours without causing lip dryness. The highly pigmented liquid lipstick glides, blends, and melts effortlessly with your skin to impart a rich color payoff.

Key Features & Benefits:

• Infused with vitamin E to give added nourishment to the lips
• Comes with a soft-touch applicator for single swipe usage
• Boasts a 100% vegan formula made without animal-derived ingredients
• Formulated free of talc, parabens, and phthalates

Key Ingredients:

• Vitamin E: Gives added nourishment to the lips

How to Use:

Pull out the applicator wand and wipe off excess product on the bottle rim. Starting at the inner part of your lips, apply a light layer of lipstick evenly across your lips. Once dry, you can go in with more light layers to build up the color to the perfect intensity. For best results, exfoliate your lips and moisturize them before applying your lipstick. You can also define your lips using a lip liner before applying the pigment.

All Ingredients:

Isododecane, Trimethylsiloxysilicate, Dimethicone, Cyclopentasiloxane, Disteardimonium Hectorite, Propylene Carbonate, Ozokerite, Silica, Caprylyl Glycol, Fragrance, Tocopheryl Acetate

May Contain: Colour Pigments & Pearlizers Under Schedule - Q/Is 4707: Ci 15850:1, Ci 15850:2, Ci 17200, Ci 19140, Ci 42090:2, Ci 45380:3, Ci 45410, Ci 77019, Ci 77491, Ci 77492, Ci 77499, Ci 77742, Ci 77892

About the Brand:

Founded in 2014, Plum offers a wide range of products for your skincare routine, from facewashes for different skin types to moisturisers, body mists, shower gels, and more. The brand upholds the core values of customer delight, respect, sustainability, and transparency. Plum believes that people look their best in the skin they were born, and hence is against the concept of fairness creams. All the products are formulated to help protect, repair, and nourish the skin and hair using natural ingredients that are in sync with science.