Enjoy colorful lips with the Praush Formerly Plume Luxe Matte Liquid Lipstick - Looker (30g). It is crafted with shea butter, cocoa butter, and vitamin E to ensure longevity and nourishment. This lightweight liquid lip color feels comfortable on the lips while giving you a rich matte finish. And once applied, this Praush lipstick stays for over 10 hours without causing any damage to your lips, thanks to its cruelty-free formula!

Key Features & Benefits:

• Formulated with shea butter, cocoa butter, and vitamin E to keep your lips nourished
• Lightweight matte finish glides smoothly on your lips
• Long-lasting lip color stays intact for ten hours
• Richly pigmented lipstick offers full coverage

Key Ingredients:

• Shea butter, cocoa butter, and vitamin E: Nourish and moisturize lips

How to Use:

• Pull out the applicator wand and wipe off excess product on the bottle rim. Starting at the inner part of your lips, apply a light layer of lipstick evenly across your lips. Once dry, add more light layers to build the color to the perfect intensity. For best results, exfoliate your lips and moisturize them before applying your lipstick.

About the Brand:

Founded in 2019 by Gaurav Mishra, Praush Beauty, formerly Plume Beauty, is a makeup and cosmetics brand from India. They offer a variety of products, from eyeliner and lipsticks to essential makeup kits and tools. The brand aims to provide affordable products that one and all can use to bring about a positive change in the beauty standards of society. Plus, all products of Praush are made by industry experts after thorough research and strict quality checks to ensure effective and safe use.