Ramp up the style with the ASA Beauty Hydra-Matte Lipstick - Bold Berry (4.2g). This shea butter lipstick has a high pigment that delivers an extreme color payoff in a single stroke. It is a long-lasting lip stain that stays put for long hours without causing dryness. The ASA Beauty lipstick is also a moisturizing lip color that nourishes cracked lips.

Key Features & Benefits:

• Infused with argan oil to soften dry lips
• High-impact color provides a rich color payoff
• Moisturizing lipstick prevents lip dryness
• Free from paraben, sulfate, mineral oil, petrochemical, and toluene ensures safe use

• Argan oil: Softens the lips
• Shea butter: Repairs damaged lips
• Cocoa butter: Moisturizes the lips

All Ingredients:

Argania Spinosa Kernel (Argan) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Ricinus Communis (Castor) Seed Oil, Caprylic Capric Triglyceride, Copernicia Cerifera (Carnauba) Wax, Triticum Vulgare (Wheat) Germ Oil, Theobroma Cacao (Cocoa) Seed Butter, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Butyrospermum Parkii (Shea Butter), Euphorbia Cerifera (Candelilla) Wax, Juglans Regia (Walnut) Seed Oil, Lecithin, Helianthus Annuus (Sunflower) Seed Wax, Tocopheryl. [+/-: Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Lake Pigments (Ci 47005:1, Ci 15850:1, Ci 45410:2, Ci 14700:1, Ci 15880:1, Ci 12085)]

How to Use:

• Twist up the bullet and start by defining the edges and corners of your lips. Then, fill in the rest of your lips with light, sweeping strokes to create a pretty pout. For best results, exfoliate your lips and moisturize them before applying your lipstick.

About the Brand:

Asha and Sukriti Jindal Khaitan founded Asa Beauty, India's first clean beauty brand, with a vision of creating high-quality beauty products that are focused and practical. Both committed to building a better world, the mother-daughter duo is now determined to empower Indian women worldwide with informed choices in affordable luxury products. Asa Beauty aims to bring together a group of people who believe in the beauty of self-expression and make their goal of luxury, conscious living, and most importantly, Indian personal values. The high-performance yet clean formulas are delivered in beautifully designed packaging inspired by nature, enhancing the touch while protecting the planet.