Get younger-looking skin with the Plum Bright Years Cell Renewal Serum - (30ml). This hydrating serum for oily skin is enriched with the goodness of plant stem cell extracts, hyaluronic acid, and licorice extracts to intensely hydrate, nourish, brighten, and tighten your skin. The fast-absorbing, vegan face serum renews skin cells and prevents early signs of ageing for a smooth and youthful-looking skin.

Key Features & Benefits:

• Plant polypeptides and amino acids help with texture and spot correction
• Sesame protein fights skin ageing for visibly fuller, tighter-looking skin
• Natural extracts and oils provide deep hydration for supple skin
• Non-greasy face serum absorbs quickly and doesn't feel sticky
• With concentrated formula, very little product is needed each time
• 100% vegan, cruelty-free, paraben-free, and phthalate-free for reliable use

Key Ingredients:

• Argan oil: Moisturises, treats acne and heals infections
• Vitamin E: Softens, repairs, and protects the skin
• Sesame protein: Tightens the skin
• Licorice: Brightens skin and fades dark spots
• Hyaluronic acid: Hydrates and plumps the skin

How to Use:

Soon after cleansing and toning, apply the serum in tiny dots on your damp face. In gentle, quick strokes, apply the serum with your fingertips and tap lightly to allow it to sink in better. Always follow with a moisturiser once the serum is fully absorbed by the skin. Use it day and night for the best results.

All Ingredients:

Aqua, Aloe Barbadensis Leaf Juice, Betain, Isodecyl Neopentanoate, Propanediol, Glycerine, Niacinamide (Vit B3), Acrylates Copolymer & Pvp/Polycarbamyl Polyglycol Ester, Hydrolyzed Sesame Protein Pg - Propyl Methyl- Silanediol, Ammonium Acryloyldimethyl- Taurate/Vp Copolymer, Phenoxyethanol, Glycyrrhiza Glabra (Licorice) Root Extract, Caprylic/Capric Triglyceride, Tocopheryl Acetate (Vit E), Calendula Officinalis (Calendula) Flower Extract, Matricaria Recutita (Chamomile) Flower Extract, Rosa (Rose) Flower Extract, Salix Alba (White Willow) Bark Extract, Trifolium Pretense (Red Clover) Flower Extract, Sambucus Nigra (Elder) Flower Extract, Fragrance, Ethylhexylglycerin

About the Brand:

Founded in 2014, Plum offers a wide range of products for your skincare routine, from facewashes for different skin types to moisturisers, body mists, shower gels, and more. The brand upholds the core values of customer delight, respect, sustainability, and transparency. Plum believes that people look their best in the skin they were born, and hence is against the concept of fairness creams. All the products are formulated to help protect, repair, and nourish the skin and hair using natural ingredients that are in sync with science.