Plum Rice Water & 10% Niacinamide Face Serum (50 ml)

Give your skin a boost of brightness with the Plum Rice Water & 10% Niacinamide Face Serum (50 ml). This skin serum is enriched with 10% niacinamide to help fade blemishes while brightening the skin tone. With olive-derived squalene, the Plum face serum smoothens the skin's texture and maintains a healthy skin barrier. Also, this lightweight serum absorbs quickly to feel super comfortable on your skin.

Key Features & Benefits:

• Infused with 10% niacinamide, rice water, and rice ferment to fade skin blemishes
• Squalene content helps strengthen the skin's barrier
• Quick-absorbing serum does not feel heavy on the skin
• Brightens and fades blemishes for an even skin tone

• 10% niacinamide: Fades blemishes and brightens the skin
• Rice water and ferment: Smoothen skin texture and improve the skin tone
• Licorice: Soothes inflammation
• Squalene: Maintains a healthy skin barrier

All Ingredients:

Aqua, Niacinamide, Oryza Sativa (Rice) Extract, Isodecyl Neopentanoate, Squalane, Sorbitol, Pentylene Glycol, Hydrogenated, Polyisobutene, Rosa Damascena, (Rose) Flower Water, Rice Ferment Filtrate (Sake), Butylene Glycol, Caeine, Ethylhexyl Olivate, Sodium Acrylates Copolymer, Pullulan, Sodium Hyaluronate, Caprylyl Glycol, Tocopheryl Acetate, Glycyrrhiza Glabra (Licorice) Root Extract, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Polyglyceryl-4 Olivate, Benzyl Alcohol, Hydroxyacetophenone, Cyclodextrin, Sodium Gluconate, Sodium Hydroxide, Citric Acid

How to Use:

• Cleanse your face and pat it dry. Take a small amount of the serum and apply it all over the face. Gently massage it into the skin using circular motions until it is completely absorbed. For best results, use twice a day.

About the Brand:

Founded in 2014, Plum offers a wide range of products for your skincare routine, from facewashes for different skin types to moisturizers, body mists, shower gels, and more. The brand upholds the core values of customer delight, respect, sustainability, and transparency. Plum believes that people look their best in the skin they were born, and hence, is against the concept of fairness creams. All the products are formulated to help protect, repair, and nourish the skin and hair using natural ingredients that are in sync with science.