Akind Bright Idea Radiance Serum (30 ml)

Consider this serum a wake-up call for your skin. The vitamin C-spiked formula instantly delivers visible brightness while reducing the appearance of dark spots and hyperpigmentation over time.

Suitable for all skin types, and pregnancy-safe.

Key ingredients:

• Kakadu plum: Rich in vitamin C, its antioxidant properties brighten your skin, reduce hyperpigmentation, and protect it against environmental damage
• Niacinamide: Regulates oil production, reduces inflammation, and minimises pore appearance
• Glycolic acid: Exfoliates your skin, promoting cellular turnover and revealing a smoother, brighter complexion
• Vitamin C: Brightens your skin, reduces wrinkles, and enhances skin elasticity
• Resorcinol: Well known for treating acne, and helping eliminate rough skin

Why you'll love it:

• Quick-acting serum leaves skin looking plump, taut and firm instantly
• Packed with 10% vitamin C complex from kakadu plum and other natural ingredients, to visibly educes dark spots and fine lines over time
• Features resorcinol, a unique ingredient that exfoliates and brightens
• Enhances the resilience of the skin barrier thanks to Vitamin C that is essential for collagen synthesis, a key structural protein in the skin. The collagen in turn provides strength and support to the skin barrier, helping to maintain its integrity

Akind's Defence formulas aim at protecting the skin barrier from external aggressors and environmental stressors. By neutralizing free radicals, reducing inflammation, and shielding the skin from pollution, UV radiation, and other environmental factors, they help prevent premature ageing and sensitivity.

Features & benefits:

• No fragrance
• No nasties
• Non-comedogenic
• Non-sticky formula
• Oil-free formula

All ingredients:

Aqua, Glycerin, Niacinamide (Vitamin B3), 3-O-Ethyl Ascorbic Acid, Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract, Sodium Hyaluronate, Hydroxypropyl Cyclodextrin, Polydextrose, Resveratrol, Triethanoiamine, Phenoxyethanol, Glycolic Acid, Ethylhexylglycerin, Pentylene Glycol, Peg-40 Hydrogenated Castor Oil, Trideceth -9, Phenylethyl Resorcinol, Propylene Glycol, Sclareolide & Disodium Edta

How to use:

Gently apply 2-3 drops on a clean and toned face, focusing on areas with uneven skin tone, dark spots, or hyperpigmentation. Distribute evenly in upward and outward motions. Allow a few moments for the serum to absorb and follow up with your preferred Akind moisturiser and sunscreen.

When to use:

AM & PM

About the brand:

Akind, co-founded by Mira Kapoor in 2024, offers skincare and makeup solutions to build, balance, and defend the skin barrier.

Just like you have a unique personality, you also have skin that's unique to you. It has the ability to tell you how it's doing, and more importantly, what it needs, to be in perfect equilibrium. All you have to do is simply drown out the noise, tune in, and Listen To Your Skin.

All our products are skin type and gender agnostic.

Brand claims:

• Dermatologically tested
• No parabens
• No phthalates
• Vegan
• Cruelty-free
• Clinically tested